Grow your business by offering custom engraved items
Personalising products can boost sales, make you stand out from the crowd and develop your brand image. We will tell you all about it in this eBook.
Do you own a physical store or an e-commerce site? Do you want to stand out from the competition and strengthen your brand image? Product personalisation can be one of the most effective strategies on the market for driving business and providing differentiation. Read about all the trends, benefits, solutions and find out all you need to know about personalisation downloading our eBook!
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Why offer custom engraving on products?
The personalisation of items involves adding a unique touch to a given object. This can be done in a variety of ways, like engraving, printing, silk-screening or embroidery. The goal is to create a product that reflects the individual’s style and personality, and makes the personalised gift unique.
For boutiques and major brands, custom engraving of products enables:
- customers with an unforgettable experience, whether in-store or online, with high value and emotional appeal.
- strengthen brand awareness and the customer’s emotional attachment to products.
- diversify its core business by offering promotional items or personalised gifts at corporate events to promote the brand.
The customer will become a key part in the personalisation process, putting a life-lasting message on a product that reflects their personality and shares their values.
What objects can be personalised?
Among the most common customisable objects are everyday products such as:
- jewellery (bracelets, pendants, necklaces, wedding rings)
- clothing (T-shirts, sweaters, shoes, bags, etc.)
- accessories (pens, knives, glasses, bottles, perfumes, candles, picture frames...)
Any item for any special occasion such as anniversary, birthday, graduation, family holiday and more can be personalised.
Engraving can be done on a variety of materials (metal, glass, wood, leather, plastic) and offers precise, long-lasting personalisation. The finish is elegant and professional, giving personalised gifts a high-end touch compared to print, for example.
Personalisation fits in perfectly with high-end and luxury products, creating an appeal to the brand.
Engraving as a business strategy
Product personalisation is an effective way to create unique products, stand out from the competition, boost sales and improve customer satisfaction through a personalised customer experience.
According to a Deloitte study, a consumer would be willing to pay 20% more for a personalised product, and 1 in 5 people would be potentially interested in this additional offer. These metrics demonstrate the potential and the importance of implementing a personalisation service to rapidly increase revenue. In fact, according to the same study, 59% of professionals have a positive return on investment after launching a custom engraving service.
It should be noted that engraving is most often an additional service, with or without surcharges (minimum basket, event…) depending on the company's business model.
The market has been booming in recent years, so don't hesitate!
Thanks to the latest technological developments, custom engraving on products has become more accessible and is increasingly adopted by brands. It's a unique opportunity to boost your sales and create a personalised customer experience.
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Would you like to start personalising your products to grow your sales? Along with gaining visibility and brand awareness? Read all about it in our dedicated eBook about personalisation. In the eBook you will find topics like:
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